Chocolate’s Rank Among Candy Sales:

Chocolate consistently ranks as the top-selling category in the candy industry.

While specific market share percentages can fluctuate slightly year to year and depend on the region, chocolate typically accounts for the largest portion of overall candy sales, often exceeding 50% of the total market.

Other candy categories like non-chocolate confections (gummies, hard candies, etc.) and gum make up the remaining share, but chocolate, in its various forms (bars, boxed chocolates, seasonal items, etc.), remains the dominant force in the candy market. This is driven by its widespread appeal, versatility, and cultural significance as a treat, gift, and comfort food.